Advanced prodcution Institutional research

The publishers that would publish my magazine would be BBC Magazines .This is because they also publish a range of Magazines For example the top gear magazine.This makes reference to an earlier post where i talked about the idea that top gear use humour to make the program and the subjects talked about,more interesting and inclusive for women who might see top gear as a stereotypical mans program. BBC Magazines also publishes GoodFood Magazine this was one of the Magazines i showed respondents as part of my Audience research.My results showed that my respondents preferred GoodFood Magazine and said that it inspired them to cook.Another Food Magazine that is published by BBC Magazines is Olive, this is the only other Food Magazine published by BBC magazines but again is quite pretentious with the use of the image of the mushrooms on the front cover and because the front cover has been divided up into blocks of colour it again makes the magazine seem less enticing .This shows that my Magazine would have a place in BBC Magazines because it is the only food Magazine that that is about having fun with food and not being afraid to try new dishes so their is no direct competition. However the magazines i .e OLIVE do talk about not needing to spend a lot of money to have good and nutritional food which is one of the points that i wanted to make in my Magazine.

BBC publications is also a suitable publisher for my Magazine because they 'provide a range of quality publications you can trust.Whether you are just browsing through this website or have a specific interest in mind you'll be rewarded with a range of magazines that will stimulate your mind and enrich your life in ways that only the BBC can.'(quote taken from the BBC Website) This shows that it would be good publisher for my Magazine because my magazine is about being a down to earth food magazine a 'Quality' Magazine which is what my target audience want.

In order for my Magazine to be Viable for BBC world they have to know that they are investing their money wisely, therefor they would have to know that their is market for the magazine.For example the TV show top gear, which has a TOP gear magazine which works because the program has already established an Audience, therefore there will be an audience for the top gear Magazine.

This is much the same for my Magazine in that there are already Magazines such as GoodFood Magazine which is a bit like my magazine in that it presents simple food.However it is still about cooking and represents the idea that you can cook.As my Magazine is about having fun with food it shows that there is a market for my magazine.

As Technology becomes more advanced and audiences want accessibility there has been a decrease in people actually going to the shops and purchasing a magazine because of the 'read green initiative' now consumers can simply look on the website of their magazine and read an electronic version of their Magazine from the comfort of their home.Added to the fact that this is free which makes it more appealing to the audience.This method of producing magazines is also much more environmentally friendly however the problem with this is that the magazines are free so the Magazine industries aren't making any money from the sales of magazines.

Another problem that faces the Magazine industry is, publishers and newsagents who supply magazines are no longer viable.This means that they are having to close down and larger companies like supermarkets are buying the magazines to sell in their stores, because they can buy the magazines more cheeply.This means that they are putting small businesses e.g newsagents out of business.