Thursday, 18 September 2008

Advanced production -Audiance research results

An Example of My Questionnaire



Front Cover Analysis Questionnaire


1 Which magazine do you think has the highest production values (e.g. glossy paper etc)?

2 Based on the front cover alone, which magazine would inspire you to cook?

3 Which magazine presents cooking which you cook/would aspire to cook?

4 Which magazine do you think is the most expensive?

5 Which magazine do you think is the least expensive?

6 Which is your favorite front cover?

7 Does imagery or food on the front cover inspire you too cook? Yes □ No □

8 Do you buy a food magazine because it has well known chefs on it?

Yes □

No □

Sometimes □

9 Which magazine looks most pretentious? Why?

Good Food (Fresh and Seasonal) □

Vie Pratique Gourmand □

Good Food (Holiday Cooking) □

Waitrose FOOD magazine □

10 Is the title an important factor when choosing a food magazine? Yes □ No □



Magazine Questionnaire

1 How old are you? (Please circle the relevant age group)


18-24 25- 30 31-45 45+


2 What social economic group do you belong too?(Please circle the relevant group)


Student young adult middle aged over 50



3 What magazines do you read in your leisure time?



4 When do you prepare and cook meals at home? Every day □ twice a week □

Never □



5 Which type of food do you prefer? Savoury □ sweet □



6 Have you read the Dummies Guide series? Yes □ No □



7 Do you think that the humorous element helps to encourage people to eat healthily? Yes □ No □



8 Do you find the Dummies guide recipes easy to follow? Yes □ No □



9 Do you find the cooking and food advice in the dummies guide helpful? Yes □ No □



10 Do you follow measurements in cookery books? Yes □ No □



11 Do you read cookery magazines more then cookery books? Yes □No □



12 Have you read the A.A Gill restaurant review? If yes, what did you think of it?



13 Do you organise dinner parties? Yes □ No □



14 Do you eat pre-prepared food e.g. takeaways?


if yes why:


  • More convenient □
  • no washing-up required □
  • pre-packed foods are a cheaper option than buying healthy food □





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