Front Cover Analysis Questionnaire
1 Which magazine do you think has the highest production values (e.g. glossy paper etc)?
2 Based on the front cover alone, which magazine would inspire you to cook?
3 Which magazine presents cooking which you cook/would aspire to cook?
4 Which magazine do you think is the most expensive?
5 Which magazine do you think is the least expensive?
6 Which is your favorite front cover?
7 Does imagery or food on the front cover inspire you too cook? Yes □ No □
8 Do you buy a food magazine because it has well known chefs on it?
Yes □
No □
Sometimes □
9 Which magazine looks most pretentious? Why?
Good Food (Fresh and Seasonal) □
Vie Pratique Gourmand □
Good Food (
Waitrose FOOD magazine □
10 Is the title an important factor when choosing a food magazine? Yes □ No □
Magazine Questionnaire
1 How old are you? (Please circle the relevant age group)
18-24 25- 30 31-45 45+
2 What social economic group do you belong too?(Please circle the relevant group)
Student young adult middle aged over 50
3 What magazines do you read in your leisure time?
4 When do you prepare and cook meals at home? Every day □ twice a week □
Never □
5 Which type of food do you prefer? Savoury □ sweet □
6 Have you read the Dummies Guide series? Yes □ No □
7 Do you think that the humorous element helps to encourage people to eat healthily? Yes □ No □
8 Do you find the Dummies guide recipes easy to follow? Yes □ No □
9 Do you find the cooking and food advice in the dummies guide helpful? Yes □ No □
10 Do you follow measurements in cookery books? Yes □ No □
11 Do you read cookery magazines more then cookery books? Yes □No □
12 Have you read the A.A Gill restaurant review? If yes, what did you think of it?
13 Do you organise dinner parties? Yes □ No □
14 Do you eat pre-prepared food e.g. takeaways?
if yes why:
- More convenient □
- no washing-up required □
- pre-packed foods are a cheaper option than buying healthy food □
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