Advanced production -Audience research results

Qualitative results

I handed out my Questionnaire to 13 people.My results show that the demographic of my target audience are young adults aged between 25-30 .my results show that 7 out of 13 respondents never prepare meals at home, 4 respondents prepared a meal at home twice a week and 2 respondents never prepare or cook meals at home. I asked the question 'which type of food do you prefer?'7 respondents answered said they preferred sweet food and 4 respondents said they preferred savory.I aked the question 'Have you read the dummies guide series'? 8 people said yes and 5 respondents said no. Next i asked 'Do you think the humorous element helps to encourage people to eat healthily'?. 8 people said Yes and 5 people said No.For question 8 'Do you find the dummies guide easy to follow?' 4 respondents said yes and 9 respondents said No they do not find the recipies easy to follow. 7 of my respondents said they followed measurements in cookery books and 6 respondents said they did not.I asked the respondents weather they read cookery books more then magazines 7 of my respondents said they do and 6 0f them said that they do not. Then i asked weather they had read an A.A Gill restaurant review 5 people said yes and 7 people said No Lastly i asked respondents weather or not they have dinner parties 4 respondents said yes and 9 respondents said No.Question 14 asked 'Do you eat Prepared foods e.g takeaways? 9 Respondents said yes because they have no time,4 respondents said because there is no washing up required and 2 respondents said that pre packed foods were cheaper.

Front cover Quantatative results

I got my respodants to answer a serise of questions basedo on the front covers of 5 cookery magazines the results were Goodfood: (holiday cooking) presents cooking which 7 of the respodents would inspire them to cook, 3 respondents said delicious 1 respodent said Waitrose FOOD magazine and 1 respondent said Vie pratique gourmand. I then asked 'which magazine presents cooking which you cook or aspire to be able to cook?' 7 respondents answerd (Goodfood holiday cooking) 2 resondents answered waitose FOOD magazine 1 respndent for Delicious.1 respodent for goodfood(fresh and seasonal) and one respondent answered vie pratique Gourmand. Next i asked which magazine do you think is the most expensive? 6 resondents said delicious, 4 respndents said waitorse fOOD magazine 1 respndent said goodfood(holiday cooking) 1 respodent said vie pratique gourmand and no respodents ticked Goodfood (fresh and seasonal). For question 5 i asked which one they thought the least expensive 11 respondents said Vie pratique gourmand and one respondent answerd both editions of goodfood Magazine. I then asked which was the respondents favourite front cover 5 respondents said good goodfood(fresh and seasonal), 2 resondents answered goodfood(holiday cooking) 2 respondents answerd vie pratique gourmand 3 respodents said delicious and 1 respodent said waitorse FOOD magazine. question 7. 13 respondents said that imagery of food on the front cover would inspire them to cook.Question 9 asked 'which magazine respondents thought looked the most pretentious'?. 11 respondents said waitrose FOOD magazine and 2 respondents said delicious. 7 respodents said that the title was an important factor when choosing a cookery magazine and 5 respondents said no it was not an important factor.